The Bologna City Branding Project coordinated by Urban Center Bologna, after having conducted thorough research on the perceived and desired image of the city now launched of an international competition for ideas to create a logo and a payoff for the city of Bologna.
The competition, promoted by Bologna City Council, was organised by Urban Center Bologna and AIAP (the Italian Association of visual communication design) with the partnership of UniCredit.
The aim of the competition for ideas was to find a logo that represents all the special features and elements that make up the face of the city as they emerged from the “Bologna City Branding” study carried out in recent months: an open and creative city, where you can enjoy authentic experiences.
The chosen logo had to be accompanied by a payoff where the communicative intentions offered by the logo taken shape in verbal form*.
The deadline for delivery of submissions was fixed for 12.00 midday, 16 October 2013.
Documents for the competition:
- Notice of competition
- Annex A Brief
- Annex B Case Histories
- Annex C Bologna City Branding research report
- Annex 1 Registration form
- Annex 2 Copyright release form
- Annex 3 Self-certification form regarding general requirements
- Point 3 of the notice of competition: clarifications
- facsimile self-certification of the professional experience required in the point 6
- The jury of the competition
The competition for ideas was international, and was opened to professionals in the graphic design and communications sectors, but also new graduates and/or diploma students in Design, Communications and Advertising.
Thanks to the partnership with UniCredit it was possible to award the creator of the winning logo and payoff a prize of 14,000 Euro, while the second and third place winners were be awarded prizes of 6,000 and 4,000 euro, respectively.
The partnership with UniCredit allow also the promotion of local, national and international initiatives to present the new logo of the city of Bologna, winner of the competition.
*In marketing "pay off" means the short sentence that follows a company´s logo. Synonymous are "claim", "headline", "slogan". Marketing slogans are often called taglines in the United States or straplines in the UK. Europeans use the terms baselines, signatures, claims or pay-offs.
The Organisational Staff for the Bologna City Branding competition is based at Urban Center Bologna. Contacts: – ph.+39 051 2194855
